Entity: XIAOHONGSHU
Xiaohongshu, also known as RED, is a lifestyle and social media app often described as 'Chinese Instagram'. It originated as a shopping guide for Chinese tourists and has evolved into a platform with over 300 million monthly active users, offering lifestyle advice and product recommendations.
Xiaohongshu
Etymology
The name Xiaohongshu, which translates to 'Little Red Book', was inspired by co-founder Mao Wenchao's career at Bain & Company and education at Stanford Graduate School of Business.
Definition
Xiaohongshu, also known as RED, is a lifestyle and social media app often described as 'Chinese Instagram'. It serves as a trusted guide for quality products and genuine lifestyle advice.
Historical Context
Originally named 'Hong Kong Shopping Guide', Xiaohongshu targeted Chinese tourists before evolving into a popular social media platform.
Cultural Significance
With over 300 million monthly active users, Xiaohongshu has become a significant platform for lifestyle advice and product recommendations in China.
Related Concepts
Xiaohongshu is often compared to Instagram for its focus on lifestyle content and product recommendations.
See Also
Xiaohongshu, or 'Little Red Book', is a lifestyle-focused social media platform that serves as a trusted guide for quality products and genuine lifestyle advice.