THINKDIFFERENT

Etymology

The term 'THINKDIFFERENT' originated from the marketing campaign developed by Apple Inc. in the late 1990s.

Definition

'THINKDIFFERENT' encourages individuals to approach problems, ideas, and situations with creativity and originality rather than following conventional norms or standards.

Historical Context

The slogan 'Think Different' was created by Apple co-founder Steve Jobs to remind the company's fanbase of its innovative qualities. It was intentionally grammatically unconventional to emphasize the message.

Cultural Significance

'THINKDIFFERENT' has become synonymous with Apple's brand identity, symbolizing innovation, creativity, and thinking outside the box.

Related Concepts

The concept of 'THINKDIFFERENT' aligns with the idea of having a 'blue ocean perspective,' focusing on creating new market spaces rather than competing in existing ones.

See Also

• Think different - Wikipedia
• The history of the Apple Think Different slogan - Creative Review
• What is meant by “think different”, and how do you do it? - Quora
• Think Different: Apple's Blue Ocean Formula for Success
• “Think Different” or “Think Differently”