Entity: THINK-DIFFERENT
Think-Different is an iconic advertising slogan used by Apple from 1997 to 2002, emphasizing the importance of unconventional thinking and innovation.
Think-Different
Etymology
The phrase 'Think Different' was coined by Apple co-founder Steve Jobs in 1997 as part of a marketing campaign to rebrand the company.
Definition
'Think Different' serves as an inspirational call to approach problems or ideas from a unique perspective, challenging the status quo and encouraging creativity.
Historical Context
Introduced in 1997, 'Think Different' marked a pivotal moment for Apple, signaling a shift towards innovation and consumer-focused products.
Cultural Significance
The slogan became synonymous with Apple's brand identity, reflecting a commitment to creativity, individuality, and pushing boundaries.
Related Concepts
- Innovation
- Creativity
- Unconventional Thinking
See Also
- Apple Inc.
- Steve Jobs
An inspirational call to approach problems or ideas from a unique perspective, challenging the status quo and encouraging creativity.