Entity: SEO
SEO, short for search engine optimization, is the practice of increasing the quantity and quality of traffic to a website through organic search engine results. It involves optimizing website content, improving user experience, and utilizing various strategies to rank higher in search engine results pages.
SEO
Etymology
According to industry analyst Danny Sullivan, the term 'search engine optimization' was first used in 1997, popularized by SEO practitioner Bruce Clay.
Definition
SEO, short for search engine optimization, is the practice of increasing the quantity and quality of traffic to a website through organic search engine results. It involves optimizing website content, improving user experience, and utilizing various strategies to rank higher in search engine results pages.
Historical Context
SEO has evolved significantly since its inception, with search engines constantly updating algorithms to provide more relevant results to users.
Cultural Significance
In the digital marketing industry, SEO plays a crucial role in driving organic traffic, increasing visibility, and improving online presence for businesses and websites.
Related Concepts
- SEM (Search Engine Marketing)
- SERP (Search Engine Results Page)
- Keywords
See Also
- SEO Slang | Marketing Terminology | SEO Definitions
- Search engine optimization - Wikipedia
- SEO Starter Guide: The Basics | Google Search Central | Documentation | Google for Developers
- r/webdev on Reddit: Can you eli5 what is seo is, what it does, and how its achieved?
- What Is SEO - Search Engine Optimization?
SEO is the process of enhancing a website's visibility and ranking on search engine results pages to drive organic traffic and improve online presence.