Entity: PRIME-TIME
PRIME-TIME refers to the hours, typically between 8 and 11 p.m., when television or radio broadcasts attract the largest audience. It is considered a crucial period for airing popular shows and advertisements.
PRIME-TIME
Etymology
The term 'PRIME-TIME' originated from the idea of the best or peak time for broadcasting content to reach the maximum audience.
Definition
PRIME-TIME refers to the hours, typically between 8 and 11 p.m., when television or radio broadcasts attract the largest audience. It is considered a crucial period for airing popular shows and advertisements.
Historical Context
The concept of PRIME-TIME emerged with the rise of television as a dominant form of entertainment in the mid-20th century. Networks strategically scheduled their most compelling programming during these peak viewing hours.
Cultural Significance
PRIME-TIME has become synonymous with high-quality, must-see television, featuring popular series, live events, and major sporting competitions. Advertisers often target this time slot to reach a broad audience.
Related Concepts
- Peak Hours: Similar to PRIME-TIME, peak hours refer to the period when the highest number of viewers or listeners are tuned in.
- Sweeps Week: A period during the television season when ratings are measured to determine advertising rates.
See Also
The term PRIME-TIME signifies the peak viewing hours during the evening when the highest number of people tune in to watch television or listen to the radio.