Entity: PHILIP-KOTLER
Philip Kotler is an American marketing author, consultant, and professor emeritus known for popularizing marketing concepts. He is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.
PHILIP-KOTLER
Etymology
The name 'Philip Kotler' refers to an American marketing author, consultant, and professor emeritus.
Definition
Philip Kotler is a prominent figure in the field of marketing, known for popularizing marketing concepts and defining marketing principles.
Historical Context
Born on May 27, 1931, Philip Kotler has had a significant impact on the field of marketing through his work as a professor and author.
Cultural Significance
Philip Kotler's contributions to marketing theory and practice have influenced generations of marketers and business professionals worldwide.
Related Concepts
Philip Kotler is associated with concepts such as the marketing mix and marketing management, as defined in his works.
See Also
- Philip Kotler - Wikipedia
- Market: Definitions, Concept, Importance, Evolution, Types and Benefits
- What does Philip Kotler mean?
- Management Theory Review: Philip Kotler - Keller Definition and Explanation of Marketing Management for 21st Century - 14th Edition
- Marketing Definition: Marketing Definition by Philip Kotler and Peter F Drucker
A prominent American marketing author, consultant, and professor known for popularizing marketing concepts and defining marketing principles.