Entity: MARKETING-
Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value. It involves studying the market, understanding customer needs, and delivering products at the right price.
MARKETING-
Etymology
The term 'marketing' originates from the Latin word 'mercatus' meaning market.
Definition
Marketing is the activity, institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value.
Historical Context
Marketing has evolved over centuries, from simple bartering to sophisticated digital strategies. The Industrial Revolution marked a shift towards mass production and advertising. In the digital age, data analytics and social media play a crucial role in marketing.
Cultural Significance
Marketing influences consumer behavior, shapes popular culture, and drives economic growth. It is a key aspect of modern business and plays a vital role in connecting businesses with their target audience.
Related Concepts
- Advertising
- Branding
- Market Research
- Sales
See Also
The act or process of selling or purchasing in a market.