Entity: MARKETING
Marketing is the activity, institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value.
MARKETING
Etymology
The term 'marketing' originates from the Latin word 'mercatus,' meaning market or trade.
Definition
Marketing encompasses the strategies and techniques used to promote and sell products or services, involving activities such as advertising, market research, and branding.
Historical Context
Marketing has evolved over centuries, adapting to changes in technology and consumer behavior. From traditional methods like print ads to digital marketing in the modern era, the field continues to innovate.
Cultural Significance
Marketing plays a crucial role in shaping consumer preferences, influencing purchasing decisions, and building brand loyalty. It reflects societal values and trends, impacting how products are perceived and consumed.
Related Concepts
- Advertising
- Branding
- Market Research
- Public Relations
See Also
Marketing encompasses the strategies and techniques used to promote and sell products or services, involving activities such as advertising, market research, and branding.