Entity: CPM
CPM stands for Cost Per Thousand, a common term used in advertising to denote the cost of a thousand ad impressions.
CPM
Etymology
The term CPM originates from the Latin phrase 'Cost Per Mille,' where 'Mille' means one thousand in Roman numerals.
Definition
CPM, short for Cost Per Thousand, is a metric used in advertising to represent the cost of reaching one thousand potential customers or viewers. It is commonly used to quote advertising prices on the internet based on the number of ad impressions that can be purchased.
Historical Context
CPM has been a standard metric in the advertising industry for decades, allowing advertisers to compare the cost-effectiveness of different advertising channels and campaigns.
Cultural Significance
CPM plays a crucial role in the digital advertising ecosystem, influencing how advertisers allocate their budgets and measure the success of their campaigns.
Related Concepts
Other related concepts in advertising include CPC (Cost Per Click) and CPA (Cost Per Acquisition), which offer alternative ways to measure the effectiveness of advertising campaigns.
See Also
A metric used in advertising to represent the cost of reaching one thousand potential customers or viewers.