Entity: ASICS
ASICS is a Japanese multinational corporation known for producing sportswear, particularly sneakers, with a focus on promoting a healthy lifestyle.
ASICS
Etymology
The name ASICS is an acronym for the Latin phrase 'anima sana in corpore sano,' which translates to 'a sound mind in a sound body.'
Definition
ASICS is a Japanese multinational corporation that specializes in producing sportswear, notably sneakers, promoting a healthy lifestyle and physical fitness.
Historical Context
Founded in 1949 by Kihachiro Onitsuka, ASICS initially focused on basketball shoes before expanding into various sports footwear categories. The brand gained international recognition for its innovative designs and commitment to quality.
Cultural Significance
ASICS has become synonymous with high-performance athletic footwear and is a popular choice among dedicated athletes and fitness enthusiasts worldwide. The company's emphasis on promoting a balanced lifestyle resonates with consumers seeking quality sportswear.
Related Concepts
ASICS is often associated with other sportswear giants such as Nike, Adidas, and New Balance, known for their innovative designs and technological advancements in athletic footwear.
See Also
A renowned Japanese sportswear manufacturer that emphasizes the importance of a sound mind in a sound body.